TikTok Pixel and website conversion tracking

Add a native TikTok Pixel integration for websites, landing pages and quizzes published through Broker Closer, so brokers can measure enquiries generated by TikTok ads and use supported conversion events in their campaigns. TikTok Pixel is the correct product name; TikTok's server-side counterpart is the Events API. Planned scope: • Let each broker configure the correct TikTok Pixel for each published site, with clear setup and enable/disable controls. • Track agreed page and lead-conversion events, including successful enquiry/form submissions and completed quizzes, mapped to TikTok's supported standard or custom events. Record a lead only after its submission succeeds. • Preserve available TikTok ad-click matching information through the supported visitor journey, and honour consent and permitted data-sharing settings. Keep editor previews, test submissions and private CRM activity out of marketing tracking. • Add setup verification and event diagnostics using TikTok Events Manager and Pixel Helper, so brokers can confirm the intended events reach the right Pixel. • Plan an optional Events API enhancement for more reliable server-side website event delivery. If Pixel and Events API report the same action, use shared event identifiers and deduplication so it is counted once. Validate the current API requirements before implementing that enhancement. Success criteria: A test enquiry or quiz completion on a configured published site appears as the intended event in TikTok's diagnostics, with correct Pixel routing and no duplicate counting. Research sources: TikTok — About Web Data Connection (Pixel and Events API terminology): https://ads.tiktok.com/help/article/web-attribution TikTok — Website Data Connection setup methods: https://ads.tiktok.com/help/article/website-data-connection-setup-methods?lang=en

BrokerCloser team